90s
lead response, down from 4 hours
+31%
more demos booked
11 h
saved per rep, per week
The problem
Reps spent their mornings copying new leads from forms into HubSpot, looking up company data and deciding who should call whom. The average lead waited four hours for a reply.
What we built
A lead routing automation that enriches every new lead, scores how well it fits, assigns it to the right rep and posts it in Slack with a suggested first message. Leads over a set deal size wait for a manager’s approval.
The result
Every lead now gets a reply in about 90 seconds. Demo bookings went up by 31% in the first quarter, and reps got back 11 hours a week.
